Always start your posts with a 1-2 sentence teaser. This grabs their attention and keeps them interested in reading.
Collect memories
Not things
Image credit Maximilien T'Scharner
Users want to know ingredients right away, so this would be a good place to list them out.
This is a topic
Break your content into manageable content sections. Keep your paragraphs to 3-4 sentences for readability.
This is another topic
This makes it easier to read for users. Use lists to:
- identify key points
- break up the monotony of long posts
- keep the reader engaged
Use a ordered list (<ol>) for sequential instructions, and an unordered list (<ul>) for ingredients.
More information
It also makes it easier for search engines to distinguish topic areas.
Backup your claims
Have a comment/review that helps validate the recipe? Promote it here with a quote:
This is hands-down the best pineapple-spam sandwich I've ever had!
Billy the redneck